Physician On-Boarding Kit serves double-duty
The On-Boarding Kit helps new Clinically Integrated Network (CIN) physicians get oriented and also serves as a recruiting tool.
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How we helped
After completing the foundational branding for the Anne Arundel Medical Center (AAMC) CIN, the physician On-Boarding Kit came together quickly.
The On-Boarding Kit content was vetted against the newly developed brand, messaging and visual guidelines — ensuring consistency in communication.
The value
The new CIN took on more solidness and credibility with the delivery of the launch package.
The AMC team gained a cohesive and consistent point of reference to speak from when approaching prospective members
It represents a visual standard and streamlines future creation and development processes
Some pieces were designed to allow in-house printing for additional flexibility and cost savings.
What’s in the on-boarding kit:
a pocket folder
a welcome letter
talking points one-pager
12-page overview brochure
8-page resources and tools brochure
clinical integration measures one-pager
contacts card
Physician On-Boarding Kit folder and inserts.
Physician On-Boarding Kit 12-page overview brochure.