10 September, 2018
Sometimes even the most competent and trusted healthcare organizations struggle to differentiate themselves because they haven’t planted a flag in the ground. The ideal brand voice can help set your organization apart.
20 August, 2018
Every healthcare system needs a verbal identity. After you’ve done the brainstorming portion of the work, it’s time to define and document the identity so it can be put into practice. Here’s how.
13 August, 2018
The words that represent your health system or hospital can and should also set you apart from all the others in your territory or region. That’s why making sure your copy and visuals align and powerfully define your brand is a critical strategic issue.
25 July, 2018
Just as clear visual identity standards set your brand communications apart with a consistent look and feel, verbal identity standards help you maintain a consistent tone of voice and style in your copy.
11 July, 2018
In today’s healthcare landscape patients place a high value on the quality of their often intimate interactions with providers. A compelling verbal identity will ensure that your written content supports your patients, providers, and strategy.
14 February, 2018
Launching a new healthcare program requires building awareness, providing education and crafting ongoing communication—often for more than one audience.
24 January, 2018
Launching a new program is the perfect opportunity to consider your communications strategy, before anything new is written or designed. This critical step takes a little extra time, but saves resources over the long-term. Most importantly, it ensures more cohesive and more effective communications.
1 November, 2017
This is the last (part 6) in a series of blog posts from our case study about a project we completed with Anne Arundel Medical Center (AAMC) to develop a comprehensive package that included a brand brief, messaging platform, and integrated marketing communications plan for their new clinically integrated [provider] network (#CIN).
5 October, 2017
This is part 5 of a series of blog posts from our case study about a project we completed with Anne Arundel Medical Center (AAMC) to develop a comprehensive package that included a brand brief, messaging platform, and integrated marketing communications plan for their new clinically integrated [provider] network (CIN).
30 August, 2017
This is part 4 of a series of blog posts from our case study about a project we completed with Anne Arundel Medical Center (AAMC) to develop a comprehensive package that included a brand brief, messaging platform, and integrated marketing communications plan for their new clinically integrated [provider] network (CIN).
The Ideal Brand Voice
We Did the Brainstorming—Now What?
We Have a Logo. Why Do We Need a Verbal Identity?
QUIZ: Is Your Verbal Identity Helping or Hurting Your Brand?
What is Verbal Identity?