28 May, 2019
When the announcement goes out about your healthcare organization switching from paper-based records to EMRs, it will spur immediate reactions from staff. The most likely questions they’ll ask are:
“How will this affect my job?”
“How will this affect patients?”
15 April, 2019
Whether or not you were involved in the vendor selection process, you and your communications team face a steep learning curve in the world of EMRs.
3 April, 2019
While more healthcare systems are moving from paper-based records to electronic medical records (EMRs). when it happens to you, it’s a big change!
10 September, 2018
Sometimes even the most competent and trusted healthcare organizations struggle to differentiate themselves because they haven’t planted a flag in the ground. The ideal brand voice can help set your organization apart.
20 August, 2018
Every healthcare system needs a verbal identity. After you’ve done the brainstorming portion of the work, it’s time to define and document the identity so it can be put into practice. Here’s how.
13 August, 2018
The words that represent your health system or hospital can and should also set you apart from all the others in your territory or region. That’s why making sure your copy and visuals align and powerfully define your brand is a critical strategic issue.
25 July, 2018
Just as clear visual identity standards set your brand communications apart with a consistent look and feel, verbal identity standards help you maintain a consistent tone of voice and style in your copy.
11 July, 2018
In today’s healthcare landscape patients place a high value on the quality of their often intimate interactions with providers. A compelling verbal identity will ensure that your written content supports your patients, providers, and strategy.
14 February, 2018
Launching a new healthcare program requires building awareness, providing education and crafting ongoing communication—often for more than one audience.
24 January, 2018
Launching a new program is the perfect opportunity to consider your communications strategy, before anything new is written or designed. This critical step takes a little extra time, but saves resources over the long-term. Most importantly, it ensures more cohesive and more effective communications.
Listen to Staff Fears to Create Effective EMR Communications
4 Things You Must Do Before Communicating an EMR Implementation
The Ultimate Guide to Communicating Your EMR Implementation to Staff and Patients
The Ideal Brand Voice
We Did the Brainstorming—Now What?