Websites are cold, hard, technology, right? Not necessarily. They can have a softer side too.
Have you ever entered a room where you immediately felt at ease? What elements contributed that that feeling? Color palate? Layout of the furniture? Soft fabrics? Brightness streaming through the windows? The smell of coffee brewing or an apple pie baking?
Websites have the same power to create a similar feeling. Granted, they can’t brew coffee or bake apple pie, but they have other ways to appeal to the senses.Case Study