Anne Arundel Medical Center (AAMC) recently took the initiative to develop a clinically integrated [provider] network (CIN). In addition to assisting with their branding we designed their physician on-boarding kit. It was written and designed to help physicians with the necessary information needed upon joining the network.

It's a folder with easily updated multi-page inserts. The copy drew upon the phyisician's needs which were determined from the physcian profiles completed during the facilated discovery process.

Case Study