Anne Arundel Medical Center (AAMC) recently took the initiative to develop a clinically integrated [provider] network (CIN). While the network was still in development, AAMC approached Strategic Design Studio requesting a foundation of key messages and marketing communications materials to drive awareness of the CIN, articulate its value and promote adoption.
Deeper discussions revealed an opportunity for a discovery process that would ultimately deliver far more than a messaging foundation. AAMC embraced the discovery process, and as a result they have a comprehensive package of resources, including a brand brief, messaging platform, and integrated marketing communications plan.
When AAMC evaluated the deliverables they knew they had what was needed to move forward with confidence. The creative assets developed by Strategic Design Studio ensure efficiency in crafting
new communications, consistency in the presentation of those communications, and extensibility as new marketing needs arise.