Help! We need to:

Enable employees to accurately abide by HIPAA regulations by understanding breaches, and the importance of timely reporting of them to supervisors.

Obstacles (to jump, ride or fly over!):

• Explaining a privacy breach in a manner that will keep employees’ attention.

 Solution: What is a breach?

• Employees must first understand “What is a breach?” before they can act responsibly.
• Employees learn best when they can see themselves in example scenarios.

Strategy:

• Content was written to define: a privacy breach, why understanding is essential, employees’ responsibility and roles in preventing and mitigating breaches, and instructions on how to report a breach.
• Bold, fun illustrations reflect diversity in job functions, race, and gender. An element of interactivity is offered to the reader by reveal folds.

Success:

An initial printing of 20,000 was distributed throughout the organization. Within one month, an additional print run of 5,000 was initiated due to high demand for additional copies. Privacy liaisons, front-line supervisors, and senior leaders throughout the organization provided overwhelmingly positive feedback and anecdotal comments, such as:

• unique and eye-catching
• employees at every level can relate to and understand it
• innovative way to capture the attention of employees and provide them with resources to answer questions and report concerns/possible breaches
• the use of scenarios really helps employees understand what might be a breach and what they can do to prevent breaches.
• client was asked to present at the Office of Civil Rights, highlighting their privacy education tools
• Thoth Award from the Public Relations Society of America (PRSA), National Capital Chapter in the category of printed brochure.