Help! We need to:
Enable employees to accurately abide by HIPAA regulations by understanding breaches, and the importance of timely reporting of them to supervisors.
Obstacles (to jump, ride or fly over!):
- Explaining a privacy breach in a manner that will keep employees’ attention.
Solution: What is a breach?
- Employees must first understand “What is a breach?” before they can act responsibly.
- Employees learn best when they can see themselves in example scenarios.
Strategy:
- Content was written to define: a privacy breach, why understanding is essential, employees’ responsibility and roles in preventing and mitigating breaches, and instructions on how to report a breach.
- Bold, fun illustrations reflect diversity in job functions, race, and gender. An element of interactivity is offered to the reader by reveal folds.
Success:
An initial printing of 20,000 was distributed throughout the organization. Within one month, an additional print run of 5,000 was initiated due to high demand for additional copies. Privacy liaisons, front-line supervisors, and senior leaders throughout the organization provided overwhelmingly positive feedback and anecdotal comments, such as:
- unique and eye-catching
- employees at every level can relate to and understand it
- innovative way to capture the attention of employees and provide them with resources to answer questions and report concerns/possible breaches
- the use of scenarios really helps employees understand what might be a breach and what they can do to prevent breaches.
- client was asked to present at the Office of Civil Rights, highlighting their privacy education tools
- Thoth Award from the Public Relations Society of America (PRSA), National Capital Chapter in the category of printed brochure.