Help! We need to:
Share the success of community benefit efforts – a $56 million dollar investment that improved health by 39% – with stakeholders.
Obstacles (to jump, ride or fly over!):
The depth of information was challenging to organize and simplify.
Solution:
2010 Community Benefit Annual Report.
- The report needed to be organized in a simplistic way to incorporate a wide range of activities related to policy, sharing knowledge, access to care, partnerships, community, and environments.
- To express their commitment to these issues, we needed to create an intimate reader experience.
Strategy:
- We let the numbers do the talking, displaying stats in a quick read format throughout the report.
- We used graphs and charts to show financial comparisons and growth in levels of funding.
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We photographed close and tight, highlighting individuals impacted by the programs and initiatives reported on.
Success:
Thoth Award from the Public Relations Society of America (PRSA), National Capital Chapter in the category of Annual Report.