Help! We need to:

Share the success of community benefit efforts – a $56 million dollar investment that improved health by 39% – with stakeholders.

Obstacles (to jump, ride or fly over!):

The depth of information was challenging to organize and simplify.

Solution:

2010 Community Benefit Annual Report.

• The report needed to be organized in a simplistic way to incorporate a wide range of activities related to policy, sharing knowledge, access to care, partnerships, community, and environments.
• To express their commitment to these issues, we needed to create an intimate reader experience.

Strategy:

• We let the numbers do the talking, displaying stats in a quick read format throughout the report.
• We used graphs and charts to show financial comparisons and growth in levels of funding.

• We photographed close and tight, highlighting individuals impacted by the programs and initiatives reported on.

Success:

Thoth Award from the Public Relations Society of America (PRSA), National Capital Chapter in the category of Annual Report.