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invigorating healthcare communications + visual solutions

Case study

evolution of a brand


With a facilitated session we assisted Heathere in identifying her brand attributes and profiled her customers. This information was the launching point for the new identity. It also becomes the road map for the way forward. The place to check all messages to ensure they reflect the evolving brand.

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“Your strategic discovery process was simple, yet profound. The team adeptly guided my company in identifying brand attributes, using those to create a powerful value statement, and then seamlessly lead us into the development of detailed, targeted customer profiles. Having this knowledge distilled into one workable document not only informed our entire rebranding initiative, but it has proven an excellent reference point for strategic business development going forward. I highly recommend this approach.”

Heathere Evans-Keenan, APR

President, pivot