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invigorating healthcare communications + visual solutions

Case study

healthcare coaching toolbox

Mid-Atlantic Permanente Medical Group

Help! We are currently developing a peer-to-peer coaching program and we need to:

Develop materials for physician coaches which are easy to access and assist them to create beneficial working environments for themselves, their staff and their patients.

 Obstacles (to jump, ride or fly over!):

  • Provide fresh design while adhering to brand guidelines.
  • Compressed production schedule.
  • Ease of use of the tools is paramount; time is limited.

 Strategic Solution: Coaching Toolbox.

  •  Utilizing the toolbox concept helped to quickly orientate coaches to their materials.
  • Easily adaptable materials allow expansion after the multi-day training is complete and serve as a repository for all coaching materials.


The peer-to-peer coaching program has taken off with a bang, with over 100 physicians now participating












The writing and design team quickly learned our business and project objectives and incorporated our goals. The finished product was so professional and the design was exquisite.

Maureen E. Leahy, MBA, MPH, Director of Physician Development

Mid-Atlantic Permanente Medical Group