Once you’ve gotten buy-in from stakeholders and the campaign launches—there’s still more to consider… How can you track success?
Although our privacy campaign for MedStar Health received national attention, we believe there is always room for improvement. We realized we’d like to have more control over evaluation.
One of the goals was to get hotline numbers ringing, which it did. MedStar saw huge increases in the amount of phone calls when we released a poster campaign. We were told they were getting spikes in calls, but didn’t have access to the actual report.
At the end of the day, if a tree falls in the woods and no one hears it, did it make a sound? Without proof, it’s hard to say for sure! In every project since this one, we make sure to include measurable calls-to-action that result in sharable statistics. Here’s what we mean:
On a campaign we did for Johns Hopkins Medicine (introducing employees to their new clinical buildings), Hopkins knew that pre-campaign, only 45% of employees were aware that a new complex was going to open.
After our campaign, 75% of employees were aware.
These are the kinds of statistics we seek for every project.
Learn more in our free report: When external audiences will see internal messages.
If you want your campaign to achieve results, we’d love to help.