Employees and patients are two very different audiences, but they have something in common. They need clear information that is easy-to-digest!
If you’re speaking to healthcare employees, they are VERY busy, right? They are wading through lots of messages. If you’re speaking to patients, they probably have a lot on their minds. Your message must be heard in order to create trust.
To be heard:
• Distill, distill, distill.
• Use short sentences and small words.
• Ensure your headlines make a point.
• Use your mission statement as a guide.
Even in the most complex campaigns, clarity can be found.
Learn more about how to create clarity with your messaging in our new report: When external audiences will see internal messages.
If you’d like help boiling your message down to the essentials, let’s talk.