Sometimes even the most competent and trusted healthcare organizations struggle to differentiate themselves because they haven’t planted a flag in the ground. The ideal brand voice can help set your organization apart.
The words that represent your health system or hospital can and should also set you apart from all the others in your territory or region. That’s why making sure your copy and visuals align and powerfully define your brand is a critical strategic issue.
Just as clear visual identity standards set your brand communications apart with a consistent look and feel, verbal identity standards help you maintain a consistent tone of voice and style in your copy.
In today’s healthcare landscape patients place a high value on the quality of their often intimate interactions with providers. A compelling verbal identity will ensure that your written content supports your patients, providers, and strategy.
Launching a new program is the perfect opportunity to consider your communications strategy, before anything new is written or designed. This critical step takes a little extra time, but saves resources over the long-term. Most importantly, it ensures more cohesive and more effective communications.